Konfidence is a family business. We started trading in the UK in 1998. Our idea was to design, manufacture and distribute the Konfidence Jacket™ buoyant swimming aid for children. We'd seen there was a need for a realy good alternative to arm bands/water wings and hand held swimming devices whilst shopping for our own kids. The simple, innovative concept was to marry floatation with the comfort and good looks of a wetsuit. The peace of mind the Original Konfidence Jacket™ gives to parents as well as children has been key to our success. It has now become an essential piece of kids holiday kit! Over the years we have grown our range organically, working with our customers, listening to their comments and developing new products in response to their requirements.
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